"What preparations do I need to make for the operation of new media?" This should be the concern of most friends who want to switch to new media.
In addition, many colleagues have persuaded them to quit the operation of new media, believing that this is a handy job and thankless. Some people are also optimistic that it is conducive to future career development.
Therefore, today I would like to talk to you that before switching to new media operation, what problems can I think about before I can smoothly change my career and achieve long-term and stable development?
1. Is the threshold for new media operation really low?
The answer is not necessarily, although as long as there is a certain copywriting foundation, the entry threshold is really not high. But you can't rely on writing alone. It also needs to have some operational thinking, such as understanding data analysis, user operation, etc.
It can be said that there are no industries with low thresholds other than unskilled jobs.
The same is true for new media. In addition to understanding content creation, you also need to understand various we-media platforms and how to complete the publicity and exposure of the brand through account operation, so as to gain more attention.
That's why many people may not be able to do new media when they write well.
2. Can you have enough enthusiasm and commitment?
At any time, you will still maintain enough enthusiasm, not just relying on three minutes of heat. Once you encounter problems and setbacks, you will also have the courage and motivation to persevere.
Whether it's a business trip, a trip, or talking to a friend, if you suddenly think of a good topic, you will immediately turn on your mobile phone or pen and paper for fear that the inspiration will disappear the next second.
Whether they work or rest, they capture inspiration all the time. It seems that they work 8 hours. In fact, their brains are running all day long, and they are so excited that they can't sleep.
At the same time, you also have to worry about all kinds of data. If you don't have enough enthusiasm to devote yourself to work at any time, these seemingly trivial work may overwhelm you.
3. What are the expectations for this profession?
After a preliminary understanding, you need to ask yourself what you expect from this profession. For example, salary, gain some aspects of growth, or love the industry in itself, and want to cultivate it further?
In terms of income, each industry is different. In addition to the company's own planning, it also depends on whether you have a deep understanding of the industry and earn more income in various ways through a set of methodology that you have summarized over the years.
As for career development, Xiaobai needs more time to accumulate experience and learn relevant skills. You can start with an operation assistant, and even if you don't have much income, you can prepare for the future transformation.
4. What is your core competitiveness?
The competition in the new media industry is also fierce. Many newcomers appear every day, and many seniors will leave the stage. If you want not to lag behind, you need to constantly iterate your ability and truly achieve "you have nothing, you have me." Create your own "scarcity" so that you can stand out among many workers.
You can refer to various new media positions on the recruitment website to understand the real needs of enterprises. Or what core advantages do you have compared with other peers to choose a position that is more suitable for you.
5. Does it exceed your expectations?
There is often a gap between ideals and reality.
Many enterprises do not understand the operation of new media, but they have extremely high requirements for the operation of new media, such as building from 0-1, how many explosive articles have been made, etc. Due to the cognitive differences between enterprises and workers, the operational pressure of new media is doubled, and the contradictions between them will be exacerbated.
In addition, the phenomenon of copywashing plagiarism is everywhere, which has gradually destroyed the creative enthusiasm of many people. In such an environment, do you need to think clearly, choose to adhere to your own principles, withstand the pressure to complete your own value, or stop losses in time and get out of the sea of suffering as soon as possible?
In a situation where you can't accept it, will you choose to accept it or give up? What choice should we make in an unavoidable situation? These are all worth thinking about.
The above are four questions to consider before switching to new media operation.
Every profession has its own difficulty. In addition to maintaining love, look at every question correctly and don't give up any opportunity to grow up. One day, time will tell you the answer.
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